In sports betting, handle is a critical metric that represents the overall volume of bets placed by consumers. It encompasses all types of wagers, including single bets, parlay bets, and futures. The handle indicates the level of interest and engagement in a sporting event, which can influence the amount of revenue a sportsbook generates. A higher handle often correlates with significant events, such as the Super Bowl or the World Series, where bettors are more inclined to place wagers. Sportsbooks closely monitor handle to assess performance and adjust odds or promotions accordingly.
Handle Example
For example, if a sportsbook reports a handle of $1 million for a football game, it means that the total amount of money wagered by all bettors on that game is $1 million.